How is this different from buying your product or hiring another agency?

The product is self-serve software. The studio is done-for-you: we deploy the systems, run weekly optimization, and own pipeline outcomes. Most agencies bill a flat retainer for reports. We take a lower base and earn the rest on sales-accepted meetings or incremental revenue.

How fast until we see something?

Most engagements ship first instrumentation and chat within days, not quarters. Early signals (intent alerts, handoffs) typically appear in the first one to two weeks; revenue metrics compound over the first 6–12 weeks.

Do we need engineering on our side?

No. We implement tracking, chat, enrichment, and integrations. You need a stakeholder who can approve access and a sales or growth owner who will act on Slack handoffs.

What data do you access? Are you GDPR-ready?

We work with first-party site data and the tools you authorize (CRM, Slack, ad platforms). Processing is scoped to conversion systems you approve. Privacy and terms are linked in the footer; we can walk through DPA needs on the call.

What's included in the discovery call?

A 30-minute live funnel review, a rough leak estimate with priority fixes, and a clear yes/no on fit. No hard sell — if we are not the right partner, we say so.

Can we start with one service?

Yes. Launch often starts with conversion intelligence and AI chat. We expand into paid ops or enrichment once the core system is producing signal.

What if it doesn't move the needle in 90 days?

Then we earn far less, by design. The performance half of our fee only bills on sales-accepted meetings or incremental revenue, so a flat quarter costs you the base and nothing more. Baselines are signed before work starts, monthly reviews show what moved, and after the initial 90 days you are month-to-month.

How does the performance fee work — can it spiral?

No. Each plan includes a monthly performance cap agreed in your contract before work starts. Base plus cap is your absolute ceiling for the month, and you know it before you sign.

How do you define a sales-accepted meeting or incremental revenue?

A sales-accepted meeting is booked, attended, and marked accepted by your own rep in your CRM — you hold the record, not us. Incremental revenue is measured against a trailing 90-day baseline we measure and sign with you before work starts. If we cannot agree that a meeting or sale is attributable, we do not bill it.

Is the Revenue Leak Audit fee credited or refundable?

Credited in full against your first month's base if you start a retainer within 30 days. It is not refundable on its own, because the deliverables — leak map, tracking report, named-account sample, and 90-day plan — are yours to keep and act on with or without us.

What happens if we stop — do we keep what you built?

Yes. You keep the data, tracking configuration, chat training, intent models, and playbooks, and any tool accounts we set up in your name stay with you. There is nothing to hold hostage.

Cerell vs building it yourself

Honest side-by-sides for teams evaluating visitor intent, chat, and pipeline workflows — plus how we compare to building it yourself.

	DIY stack	Traditional agency	Cerell
Time to live	~3 months	6–12 weeks	14 days (guaranteed)
Who runs it	Your team	Their team (reports)	Our team (outcomes)
Typical cost	€6,000+/mo tools	Flat retainer	Base + performance
You keep it if you leave	Partial	Usually no	Yes — everything

Start with the €1999 audit

Cerell vs alternatives

Cerell vs RB2B: intent scoring, chat & Slack handoff

Compare Cerell and RB2B for B2B teams that need visitor identification plus actionable intent workflows — not just company names in a feed.

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Cerell vs Drift: B2B website chat & intent workflows

Drift pioneered conversational marketing. See how Cerell compares for intent scoring, Slack-native handoffs, and studio-led deployment.

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Cerell vs Intercom: AI chat, intent & revenue handoffs

Intercom is a broad customer messaging platform. Compare Cerell for B2B intent scoring, conversion-focused chat, and Slack sales workflows.

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Cerell vs Warmly: visitor identification & intent alerts

Warmly combines visitor identification with orchestration. See how Cerell compares on scoring transparency, chat, and studio-led outcomes.

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Learn → · Integrations →

Ready to stop guessing and start converting?

Book a 30-minute discovery call, then start with the €1999 Revenue Leak Audit — credited toward your first month. Live in 14 days or the first month's base is free. We take three new engagements per quarter.

Book a discovery call