How is this different from buying your product or hiring another agency?

The product is self-serve software. The studio is done-for-you: we deploy the systems, run weekly optimization, and own pipeline outcomes. Most agencies bill a flat retainer for reports. We take a lower base and earn the rest on sales-accepted meetings or incremental revenue.

How fast until we see something?

Most engagements ship first instrumentation and chat within days, not quarters. Early signals (intent alerts, handoffs) typically appear in the first one to two weeks; revenue metrics compound over the first 6–12 weeks.

Do we need engineering on our side?

No. We implement tracking, chat, enrichment, and integrations. You need a stakeholder who can approve access and a sales or growth owner who will act on Slack handoffs.

What data do you access? Are you GDPR-ready?

We work with first-party site data and the tools you authorize (CRM, Slack, ad platforms). Processing is scoped to conversion systems you approve. Privacy and terms are linked in the footer; we can walk through DPA needs on the call.

What's included in the discovery call?

A 30-minute live funnel review, a rough leak estimate with priority fixes, and a clear yes/no on fit. No hard sell — if we are not the right partner, we say so.

Can we start with one service?

Yes. Launch often starts with conversion intelligence and AI chat. We expand into paid ops or enrichment once the core system is producing signal.

What if it doesn't move the needle in 90 days?

Then we earn far less, by design. The performance half of our fee only bills on sales-accepted meetings or incremental revenue, so a flat quarter costs you the base and nothing more. Baselines are signed before work starts, monthly reviews show what moved, and after the initial 90 days you are month-to-month.

How does the performance fee work — can it spiral?

No. Each plan includes a monthly performance cap agreed in your contract before work starts. Base plus cap is your absolute ceiling for the month, and you know it before you sign.

How do you define a sales-accepted meeting or incremental revenue?

A sales-accepted meeting is booked, attended, and marked accepted by your own rep in your CRM — you hold the record, not us. Incremental revenue is measured against a trailing 90-day baseline we measure and sign with you before work starts. If we cannot agree that a meeting or sale is attributable, we do not bill it.

Is the Revenue Leak Audit fee credited or refundable?

Credited in full against your first month's base if you start a retainer within 30 days. It is not refundable on its own, because the deliverables — leak map, tracking report, named-account sample, and 90-day plan — are yours to keep and act on with or without us.

What happens if we stop — do we keep what you built?

Yes. You keep the data, tracking configuration, chat training, intent models, and playbooks, and any tool accounts we set up in your name stay with you. There is nothing to hold hostage.

How fast can B2B SaaS teams go live?

Studio engagements target instrumentation and chat within 14 days. The audit delivers in seven with a named-account sample from your traffic.

Does this replace our CRM?

No. Cerell feeds HubSpot or Salesforce via server-side export. Your CRM stays the system of record.

What if we only have product-led growth?

Cerell scores anonymous pricing and docs traffic before signup — so sales can engage accounts that never hit a PQL threshold.

B2B SaaS

AI conversion systems for B2B SaaS

Know which accounts are on your pricing page before they fill a form — and reach out while intent is highest.

Sound familiar?

Sales only learns about buyers after a demo request — high-intent pricing visits go cold.
Marketing can't prove which campaigns drive qualified pipeline, not just MQLs.
Visitor ID tools give you company names but no playbook for when to act.

Results

80-person B2B SaaS · Series B · EU

+127%

qualified pipeline in 90 days

first 12 weeks

Problem: Sales only learned about buyers after a form fill — high-intent pricing visits went cold.

What we deployed: Visitor intelligence + AI chat with Slack handoff so AEs reach out while prospects are still on pricing.

"We finally know who is buying before forms are filled."
— VP Marketing · B2B SaaS

What we deploy for B2B SaaS

Conversion intelligence

Know which companies are on your site, what they care about, and when to reach out.

AI chat & human handoff

An on-brand AI agent that qualifies visitors and routes hot leads to your team in Slack.

Visitor enrichment & outbound

Turn anonymous sessions into named accounts and trigger timely outbound plays.

View all services →

We already use RB2B or Clearbit

Identification tools tell you who visited. Cerell scores intent, engages in chat, and hands off to Slack when the session is hot — we map overlap on the €1999 audit and keep what still earns its place.

Run the free tool: Visitor identification ROI calculator →

FAQ

How fast can B2B SaaS teams go live?: Studio engagements target instrumentation and chat within 14 days. The audit delivers in seven with a named-account sample from your traffic.
Does this replace our CRM?: No. Cerell feeds HubSpot or Salesforce via server-side export. Your CRM stays the system of record.
What if we only have product-led growth?: Cerell scores anonymous pricing and docs traffic before signup — so sales can engage accounts that never hit a PQL threshold.

Start with a Revenue Leak Audit

€1999 fixed price · 7 days · credited if you continue. See your intent gap with named accounts from live traffic.

Book a discovery call