What does website intent tracking cost?
Cerell uses session-based pricing so teams can start with free tools, then move to paid tracking when they are ready to run live embed intelligence. Growth starts at $79/month and Scale at $199/month, with feature depth aligned to conversion workflow complexity.
Which plan fits B2B intent workflows?
B2B teams usually start on Growth for live session tracking and Slack alerts, then move to Scale when they need AI chat and deeper export workflows. Optional enrichment remains bring-your-own and is connected server-side, keeping sensitive credential logic outside browser scripts.
Pricing
Grow from proof to pipeline
Use free tools first, then Growth ($79/mo) for embed + tracking. Optional firmographic enrichment from Growth. Try Scale free for 14 days for AI chat and Slack. Machine-readable pricing
Includes optional lead enrichment for firmographics. Slack alerts for sales follow-up.
Pricing that scales with sessions
Free tools need no embed. Paid plans share one dashboard—upgrade when intent data proves ROI.
Embed and session tracking require a paid plan. Start on Growth at $79/mo or Scale at $199/mo. Free tools stay free forever.
Free tools
Diagnose before you deploy
- ✓6 free audits & calculators
- ✓Intent score playground
- ✓Website tracking checklist
- ✓Create a workspace (dashboard only)
- ✓No embed on your site until paid
Growth
Embed + tracking from $79/mo
- ✓8,000 tracked sessions / mo
- ✓Single-site embed (Intel + lead forms)
- ✓Full intent scoring & site insights
- ✓Slack hot-intent alerts (no AI script)
- ✓Live chat via Slack — Talk to a human
- ✓Enrichment webhook (B2B optional, BYO)
- ✓30-day data retention
Scale
AI chat + CRM export from $199/mo
- ✓30,000 tracked sessions / mo
- ✓Everything in Growth
- ✓Behavior-aware AI chat widget (embed)
- ✓Slack alerts with AI talk-track + Talk to a human
- ✓90-day retention + AI insights
- ✓CRM export webhooks (HubSpot, Zapier, etc.)
Business
Multi-site & compliance
- ✓150k+ sessions & custom retention
- ✓Multi-site embed & unlimited origins
- ✓AI chat + Slack (custom thresholds)
- ✓SLA & dedicated onboarding
- ✓Dedicated onboarding
Capabilities by plan
Free tools for diagnosis only. Growth unlocks the embed. Enrichment webhook from Growth. Scale adds AI chat and Slack scripts.
| Capability | Free tools | Growth | Scale | Business |
|---|---|---|---|---|
| JavaScript embed (Intel + forms) | — | ✓ | ✓ | custom |
| Enrichment webhook (B2B, BYO) | — | ✓ | ✓ | custom |
| Behavior-aware AI chat | — | — | ✓ | custom |
| Slack (alerts + live human chat) | — | ✓ | ✓ | custom |
| CRM export webhooks | — | — | ✓ | custom |
Free tools column has no embed. Business includes multi-site embed and custom Slack thresholds.
Frequently asked
How much does B2B website intent tracking cost?
Cerell offers free diagnostic tools and paid tracking plans from Growth ($79/month) and Scale ($199/month). Growth covers live session tracking and Slack alerts, while Scale adds behavior-aware AI chat and export workflows. Pricing scales by tracked sessions instead of per-seat licensing complexity.
What's free vs paid?
Free tools (audits, calculators, intent playground) need no account and never install an embed. Paid plans start at Growth ($79/mo) for session tracking and the embed on your site. Scale ($199/mo) adds AI chat, CRM export, and Slack AI scripts.
How do I get started after registering?
Create a workspace, then subscribe to Growth or Scale from Dashboard → Billing. Checkout is handled by Stripe. Free tools stay free with no session limits on your site.
Which plan includes Slack?
Slack is included on Growth and above: hot-intent alerts (Growth: score + pages; Scale+: optional AI talk-track), new leads, enrichment notifications, and Talk to a human live chat (via Slack bot + support channel). Connect webhooks and your channel ID in Dashboard → Settings.
Which plan includes the AI chat widget?
The behavior-aware AI chat embed is included on Scale and Business. Growth includes live chat via Slack (Talk to a human) without AI auto-replies.
How does Talk to a human work?
A visitor clicks Talk to a human in the chat widget. Cerell posts a thread in your configured Slack channel with context and prior chat. Your team replies in that thread—messages appear in the visitor's widget. No separate agent inbox. Either side can end the conversation (/end in Slack or End chat on the site).
Is Cerell an alternative to RB2B for B2B intent workflows?
Yes, especially when your team needs actionability beyond raw visitor reveal. Cerell combines first-party intent scoring, lead capture, Slack handoff, and optional enrichment orchestration in one flow so revenue teams can move from detection to conversion without stitching multiple disconnected tools.
Do I need a separate enrichment tool?
For B2B firmographics, yes—you connect your own inbound enrichment webhook on Growth and above. Cerell orchestrates handoff server-side and never stores enrichment credentials in the embed. D2C brands can skip enrichment entirely.
How does Cerell help B2B sales follow-up?
Intel scores visitor intent before a form fill. Slack alerts notify your team when high-intent sessions cross your threshold; Talk to a human lets visitors request live help in a Slack thread. Optional enrichment adds company context after capture—so reps prioritize accounts, not anonymous traffic.
What counts as a tracked session?
A tracked session is a visitor session on your site with Intel events ingested. Plans scale with session volume and retention—not page views alone.
Is the dashboard included?
Yes. Plans apply to the same workspace at /dashboard—Intel, Chatbot, Settings, and embed tokens.
Can I change plans later?
Yes. Upgrade as traffic grows. Annual billing saves 20% on paid tiers. Business plans support custom session limits and retention.