How is this different from buying your product or hiring another agency?

The product is self-serve software. The studio is done-for-you: we deploy the systems, run weekly optimization, and own pipeline outcomes. Most agencies bill a flat retainer for reports. We take a lower base and earn the rest on sales-accepted meetings or incremental revenue.

How fast until we see something?

Most engagements ship first instrumentation and chat within days, not quarters. Early signals (intent alerts, handoffs) typically appear in the first one to two weeks; revenue metrics compound over the first 6–12 weeks.

Do we need engineering on our side?

No. We implement tracking, chat, enrichment, and integrations. You need a stakeholder who can approve access and a sales or growth owner who will act on Slack handoffs.

What data do you access? Are you GDPR-ready?

We work with first-party site data and the tools you authorize (CRM, Slack, ad platforms). Processing is scoped to conversion systems you approve. Privacy and terms are linked in the footer; we can walk through DPA needs on the call.

What's included in the discovery call?

A 30-minute live funnel review, a rough leak estimate with priority fixes, and a clear yes/no on fit. No hard sell — if we are not the right partner, we say so.

Can we start with one service?

Yes. Launch often starts with conversion intelligence and AI chat. We expand into paid ops or enrichment once the core system is producing signal.

What if it doesn't move the needle in 90 days?

Then we earn far less, by design. The performance half of our fee only bills on sales-accepted meetings or incremental revenue, so a flat quarter costs you the base and nothing more. Baselines are signed before work starts, monthly reviews show what moved, and after the initial 90 days you are month-to-month.

How does the performance fee work — can it spiral?

No. Each plan includes a monthly performance cap agreed in your contract before work starts. Base plus cap is your absolute ceiling for the month, and you know it before you sign.

How do you define a sales-accepted meeting or incremental revenue?

A sales-accepted meeting is booked, attended, and marked accepted by your own rep in your CRM — you hold the record, not us. Incremental revenue is measured against a trailing 90-day baseline we measure and sign with you before work starts. If we cannot agree that a meeting or sale is attributable, we do not bill it.

Is the Revenue Leak Audit fee credited or refundable?

Credited in full against your first month's base if you start a retainer within 30 days. It is not refundable on its own, because the deliverables — leak map, tracking report, named-account sample, and 90-day plan — are yours to keep and act on with or without us.

What happens if we stop — do we keep what you built?

Yes. You keep the data, tracking configuration, chat training, intent models, and playbooks, and any tool accounts we set up in your name stay with you. There is nothing to hold hostage.

Does Cerell replace Drift?

For teams prioritizing intent scoring and Slack handoffs, Cerell often replaces chat plus separate intent tools. We confirm fit on the audit.

Can Cerell route to sales like Drift?

Yes — hot sessions trigger Slack with page context, score, and optional enrichment. Reps reply in-thread; messages appear in the visitor widget.

Cerell vs Drift: B2B website chat & intent workflows

Drift focuses on conversational marketing and chat playbooks for demand gen. Cerell is built around first-party intent signals, scoring, and revenue-team handoffs — with a studio option that owns pipeline outcomes, not just widget engagement.

When Cerell is the better fit

You need intent scoring tied to on-site behavior before someone fills a form.
Your AE team wants Slack alerts with talk tracks, not only a chat inbox.
You want transparency into scoring weights (CRL-INTENT-01) and optional managed delivery.

When to consider the alternative

You already run Drift playbooks across marketing and want to keep that motion.
Your primary goal is chat-led qualification for inbound, not anonymous intent.

Side-by-side

	Cerell	Drift
Core motion	Intent score → alert → handoff	Chat playbook → meeting book
Anonymous visitors	Scored before identify	Often post-form or chat-start
Slack-native	Built-in alerts & live chat threads	Integrations available
B2B enrichment	Orchestrated via your webhook	Partner ecosystem
Managed service	Growth studio available	Software-first
Pricing	From $79/mo platform or studio retainer	Seat / conversation tiers

FAQ

Does Cerell replace Drift?: For teams prioritizing intent scoring and Slack handoffs, Cerell often replaces chat plus separate intent tools. We confirm fit on the audit.
Can Cerell route to sales like Drift?: Yes — hot sessions trigger Slack with page context, score, and optional enrichment. Reps reply in-thread; messages appear in the visitor widget.

Related pages

Start with the €1999 audit

Drift pioneered conversational marketing. See how Cerell compares for intent scoring, Slack-native handoffs, and studio-led deployment.

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