How is this different from buying your product or hiring another agency?

The product is self-serve software. The studio is done-for-you: we deploy the systems, run weekly optimization, and own pipeline outcomes. Most agencies bill a flat retainer for reports. We take a lower base and earn the rest on sales-accepted meetings or incremental revenue.

How fast until we see something?

Most engagements ship first instrumentation and chat within days, not quarters. Early signals (intent alerts, handoffs) typically appear in the first one to two weeks; revenue metrics compound over the first 6–12 weeks.

Do we need engineering on our side?

No. We implement tracking, chat, enrichment, and integrations. You need a stakeholder who can approve access and a sales or growth owner who will act on Slack handoffs.

What data do you access? Are you GDPR-ready?

We work with first-party site data and the tools you authorize (CRM, Slack, ad platforms). Processing is scoped to conversion systems you approve. Privacy and terms are linked in the footer; we can walk through DPA needs on the call.

What's included in the discovery call?

A 30-minute live funnel review, a rough leak estimate with priority fixes, and a clear yes/no on fit. No hard sell — if we are not the right partner, we say so.

Can we start with one service?

Yes. Launch often starts with conversion intelligence and AI chat. We expand into paid ops or enrichment once the core system is producing signal.

What if it doesn't move the needle in 90 days?

Then we earn far less, by design. The performance half of our fee only bills on sales-accepted meetings or incremental revenue, so a flat quarter costs you the base and nothing more. Baselines are signed before work starts, monthly reviews show what moved, and after the initial 90 days you are month-to-month.

How does the performance fee work — can it spiral?

No. Each plan includes a monthly performance cap agreed in your contract before work starts. Base plus cap is your absolute ceiling for the month, and you know it before you sign.

How do you define a sales-accepted meeting or incremental revenue?

A sales-accepted meeting is booked, attended, and marked accepted by your own rep in your CRM — you hold the record, not us. Incremental revenue is measured against a trailing 90-day baseline we measure and sign with you before work starts. If we cannot agree that a meeting or sale is attributable, we do not bill it.

Is the Revenue Leak Audit fee credited or refundable?

Credited in full against your first month's base if you start a retainer within 30 days. It is not refundable on its own, because the deliverables — leak map, tracking report, named-account sample, and 90-day plan — are yours to keep and act on with or without us.

What happens if we stop — do we keep what you built?

Yes. You keep the data, tracking configuration, chat training, intent models, and playbooks, and any tool accounts we set up in your name stay with you. There is nothing to hold hostage.

Is Cerell only a chat widget?

No. Chat is one layer. Cerell tracks behavior, scores intent, captures leads, and routes hot sessions — chat is how you engage once intent is high.

We use Intercom for support — can we keep it?

Often yes for support, while Cerell owns conversion intelligence on marketing pages. The audit maps overlap and gaps.

Cerell vs Intercom: AI chat, intent & revenue handoffs

Intercom spans support, product tours, and AI agents for many use cases. Cerell narrows in on website conversion: intent scoring, behavior-aware chat, lead capture, and Slack handoffs for revenue teams — with optional studio delivery.

When Cerell is the better fit

Your goal is pipeline from anonymous traffic, not general customer support.
You want intent thresholds and published scoring logic, not only Fin-style replies.
Sales works in Slack and needs one thread per hot visitor.

When to consider the alternative

You need a full customer messaging suite across product, support, and marketing.
You already standardized on Intercom Fin for support deflection.

Side-by-side

	Cerell	Intercom
Primary buyer	RevOps / growth / sales	Support + product + marketing
Intent scoring	First-party, configurable	Not core to Intercom
Talk to a human	Slack thread per visitor	Inbox / team assignment
Embed scope	Conversion + intel focused	Broad messenger platform
Studio option	Done-for-you growth studio	Partner ecosystem
Typical start	€1999 Revenue Leak Audit	Free tier → paid seats

FAQ

Is Cerell only a chat widget?: No. Chat is one layer. Cerell tracks behavior, scores intent, captures leads, and routes hot sessions — chat is how you engage once intent is high.
We use Intercom for support — can we keep it?: Often yes for support, while Cerell owns conversion intelligence on marketing pages. The audit maps overlap and gaps.

Related pages

Start with the €1999 audit

Intercom is a broad customer messaging platform. Compare Cerell for B2B intent scoring, conversion-focused chat, and Slack sales workflows.

Book a discovery call Compare