What is website intent tracking for B2B teams?
Website intent tracking captures behavioral signals such as page depth, repeat visits, and section engagement, then turns them into a practical intent score. B2B teams use that score to prioritize outreach, reduce follow-up lag, and focus sales time on accounts showing active buying behavior.
How Cerell differs from simple visitor-ID tools
Cerell combines first-party behavior intel, lead capture, optional B2B enrichment, and Slack handoff in one workflow. Instead of showing anonymous traffic snapshots only, it keeps session context connected to action: intent alerts, AI chat conversations, and conversion follow-up from the same dashboard.
Read your visitors' minds. See exactly who is ready to buy.
Cerell is the shortest path to higher conversion rates for B2B teams and D2C brands. Take complete control of your funnel: automatically capture buying intent, unlock customer contact info, and slash decision-making time with smart on-page assistance. See the whole picture in one dashboard and strike while the iron is hot.
One embed for intel, AI chat and lead handoff - 2 minute integration.
Free tools: Tracking audit · Ad spend calc · Visitor ID ROI · All tools
Sessions today
1,284
+12%
Hot visitors
47
intent ≥ 75
Leads enriched
23
enriched
Web traffic leak calculator
Estimate how much revenue slips through anonymous visitors — and how much we can help retrieve based on a 12% recovery rate from past deployments.
Default 2% — adjust to match your funnel.
Revenue at risk / mo
$120,000
Recoverable with Cerell (12%)
$14,400 / mo
$172,800 / year
What is Cerell?
Cerell is a website conversion platform for B2B teams and D2C brands. Deploy one signed JavaScript embed—it runs first-party intent tracking, embeddable lead forms, and an on-page AI chat widget. B2B teams can add Slack alerts and optional firmographic enrichment. D2C brands capture shoppers with discount forms and context-aware chat. Everything in one dashboard.
Most sites know how many people visited, but not which visitors are heating up before they convert. Paid ads retarget anonymous traffic. B2B enrichment APIs get pasted into the browser. Chatbots answer generic FAQs with no session context.
Cerell keeps tracking and secrets on your server. One embed powers Intel, forms, and chat. Teams see intent in the dashboard; B2B can add Slack nudges and optional enrichment after the form. D2C brands convert with lead capture and AI support—no enrichment required.
Embed, AI chat & Slack—how it ships
Cerell is not three tools duct-taped together. You install one embed, optionally turn on chat, and connect Slack so marketing and sales see the same intent signals.
One embed for Intel, forms & chat
A single JWT-signed script on your marketing site. No separate tags for tracking, lead capture, and chat—one loader, origin allowlist, and dashboard token.
- First-party visitor ID, page views, scroll depth, clicks, and UTMs
- Optional embeddable lead forms with consent metadata
- Optional AI chat bubble styled to match your site (auto theme capture)
- Secrets and webhooks stay server-side—never in page source
Behavior-aware AI chat on your site
Visitors open a chat widget on your pages. AI replies use live session context—or they click Talk to a human for a live conversation with your team via Slack.
- Chat events stored in Intel next to the same visitor timeline
- Talk to a human hands off to a Slack thread (no agent dashboard)
- Movement context sent with each AI message so answers stay relevant
- Custom welcome, position, launcher icon, and system prompt
Slack alerts & live human chat
Alerts via incoming webhook; live support via Slack threads. When a visitor requests a human, your team replies in-channel—messages sync to the embed widget.
- Hot-lead alerts when visitor intent crosses your threshold (default 80+)
- Live human chat: visitor ↔ Slack thread relay (Scale+)
- Notifications on new lead submissions and completed enrichment
- End conversations with /end in Slack or End chat on the site
Configure chat and Slack in Dashboard → Chatbot and Settings.
How it works
Four steps from signup to enriched leads—same domain for marketing site and dashboard.
Create a workspace & allow your domain
Sign up at cerell.eu, add your production origin (e.g. www.yoursite.com), and generate a signed embed token. No separate “marketing product”—the same login opens Intel, Chatbot, and Settings you use in production.
Paste one embed snippet
One script tag from Onboarding loads Intel tracking, your lead form, and the AI chat widget. Visitors get a first-party ID; events post to Cerell instead of stacking more third-party pixels.
See intent and engage instantly
Cerell monitors visitor behavior in real time. Our context-aware AI chat automatically starts a conversation to guide hot prospects or offer discounts. The moment a high-value B2B lead or complex support query appears, your team gets a Slack alert and can take over the chat instantly. It's the perfect mix of automated scale and human touch.
Optimize, scale, and watch your revenue grow
Everything works together in one seamless loop. Watch your subscriber lists expand, response times drop to zero, and anonymous traffic turn into qualified pipeline. With deep intent data and zero-party insights captured right in your dashboard, you can continuously optimize your funnel and unlock predictable business growth.
Who it's for
Built for B2B teams with a marketing site and D2C brands with product pages—not mobile apps alone.
Marketing leaders
You run paid search, social, and content—and need to know which campaigns produce high-intent sessions, not just clicks. Cerell ties UTMs to behavior and intent bands before handoff to sales or support.
RevOps & growth engineers
You own the stack: GA4, ads, CRM, and optional B2B enrichment. Cerell is the intent + capture layer with server-side webhooks, export hooks, and RBAC—without exposing secrets in client code.
Sales, support & SDR teams
B2B: prioritize visitors who hit pricing repeatedly—enrichment adds firmographics after they engage. D2C: capture email and phone at checkout and answer product questions with behavior-aware chat.
What changes when you use Cerell
| Without Cerell | With Cerell |
|---|---|
| Ad pixels fire; no first-party intent tracker | Ads + first-party intent on the same site |
| Team hears about interested visitors after a form | Intel shows product/pricing focus pre-form |
| Enrichment keys in front-end hacks | Server-side lead → enrichment → profile merge |
| Chatbot with no session context | Chat grounded in scroll, clicks, and page focus |
Use cases
Fix paid traffic leaks
Run the free tracking audit, discover retargeting without identification, then install Cerell to tie sessions to intent before you scale spend.
Prioritize outbound
Export hot visitors or sync via webhook. Pair Intel signals with your existing prospecting motion instead of cold-blind lists.
Qualify inbound faster
When a lead submits, enrichment lands in the same visitor timeline your team already opened in the dashboard.
What Cerell is not
Clear expectations help you choose the right stack—and avoid buyer's remorse.
- Not a replacement for Google Analytics
- Keep GA4 for acquisition reporting. Cerell is for per-visitor behavior, intent, and lead orchestration.
- Not “IP to company” for every visitor
- Firmographic context arrives after lead capture via your enrichment workflow—transparent and under your control.
- Not another chatbot bolt-on
- The widget uses session context and your company knowledge base—not generic scripts alone.
Questions about fit? Compare plans or audit your site free.
Lead leak & ad spend audit
Detect retargeting pixels without B2B visitor intelligence—the fastest way to spot wasted ad spend.
See what your buyers do—on this page, right now
Scroll, hover pricing, or run the audit. The panel mirrors the same signals in Intel—dwell time, scroll depth, intent score, and section focus.
More free tools
Calculators and checkers you can use now—above you already have the live audit and intent demo.
MarTech stack checker
See which ad pixels and intent trackers are installed on a website—full stack breakdown.
Open tool →Ad spend leak calculator
Estimate how much paid traffic budget is wasted on visitors you cannot identify or retarget as accounts.
Open tool →Visitor identification ROI calculator
Model pipeline value from identifying high-intent website sessions before they fill a form.
Open tool →UTM campaign builder
Build clean campaign URLs with UTM parameters for Google Analytics and ads.
Open tool →Also try: full-page tracking audit · intent score playground
Four products in one platform
Intel, lead capture, optional enrichment (B2B), and AI chat share the same visitor ID and dashboard—so your team sees one source of truth.
Pricing that scales with sessions
Free tools need no embed. Paid plans share one dashboard—upgrade when intent data proves ROI.
Embed and session tracking require a paid plan. Start on Growth at $79/mo or Scale at $199/mo. Free tools stay free forever.
Free tools
Diagnose before you deploy
- ✓6 free audits & calculators
- ✓Intent score playground
- ✓Website tracking checklist
- ✓Create a workspace (dashboard only)
- ✓No embed on your site until paid
Growth
Embed + tracking from $79/mo
- ✓8,000 tracked sessions / mo
- ✓Single-site embed (Intel + lead forms)
- ✓Full intent scoring & site insights
- ✓Slack hot-intent alerts (no AI script)
- ✓Live chat via Slack — Talk to a human
- ✓Enrichment webhook (B2B optional, BYO)
- ✓30-day data retention
Scale
AI chat + CRM export from $199/mo
- ✓30,000 tracked sessions / mo
- ✓Everything in Growth
- ✓Behavior-aware AI chat widget (embed)
- ✓Slack alerts with AI talk-track + Talk to a human
- ✓90-day retention + AI insights
- ✓CRM export webhooks (HubSpot, Zapier, etc.)
Business
Multi-site & compliance
- ✓150k+ sessions & custom retention
- ✓Multi-site embed & unlimited origins
- ✓AI chat + Slack (custom thresholds)
- ✓SLA & dedicated onboarding
- ✓Dedicated onboarding
Ready to convert more visitors?
Create a workspace in minutes. Embed on your site. Open the dashboard when the first high-intent visitor appears.
Frequently asked questions
- What is Cerell?
- Cerell is a website conversion platform for B2B teams and D2C brands. You add one JavaScript embed; it tracks visitor behavior, scores buying intent, captures leads, and runs an AI chatbot that sees on-page behavior. On Scale+, visitors can click Talk to a human for live Slack handoff. B2B teams can optionally forward leads to an enrichment stack for firmographics—all in one dashboard at cerell.eu.
- What is website intent tracking?
- Website intent tracking measures behavior such as repeat visits, page depth, and high-value navigation paths to estimate buying readiness before a form submission. B2B teams use those signals to prioritize outreach and shorten sales cycles by acting when interest is active rather than waiting for late-stage hand-raisers.
- What is the best way to identify anonymous B2B website visitors?
- The most reliable approach combines first-party behavior tracking, clear intent scoring, and lead capture tied to session history. Cerell follows this model and supports optional enrichment after capture via your own workflow, so account context is added with explicit operational control rather than black-box pre-form claims.
- How is Cerell different from visitor ID tools like RB2B or Clearbit Reveal?
- Many visitor-ID products promise company names from IP before a form fill. Cerell focuses on first-party behavior and intent you can act on in Intel, then firmographics after lead capture via your own enrichment workflow—transparent, server-side, and under your control.
- Who is Cerell for?
- B2B marketing, RevOps, and sales teams—and D2C brands with a real website. B2B teams use intent tracking, embeddable forms, and optional server-side enrichment. D2C brands use the same embed for shopper intent, discount lead capture, and AI chat support—enrichment is not required.
- What do I need to install?
- One embed snippet on your site (from Dashboard → Onboarding) and optional enrichment webhook URL in Settings. No browser extension, no separate subdomain product, and no API keys pasted into your front-end code.
- Does Cerell replace Google Analytics?
- No. Keep GA4 for acquisition and channel reporting. Cerell complements it with per-visitor sessions, intent scores, lead capture, and enrichment orchestration for revenue follow-up.
- How do I install Cerell on my website?
- Copy the embed snippet from Dashboard → Onboarding. One script tag enables first-party tracking, optional lead forms, and optional AI chat on allowed domains. No separate products to install.
- Does Cerell integrate with Slack?
- Yes. Add an incoming Slack webhook in Settings for hot-intent alerts, new leads, and enrichment-complete notifications. On Scale and Business you can also enable Talk to a human: visitors click a button in the chat widget, your team replies in a Slack thread, and messages relay to the site—no agent dashboard required.
- How does the AI chatbot work?
- Visitors use a chat widget loaded by your embed. AI messages are answered server-side with live movement context (pages viewed, scroll, clicks). They can click Talk to a human to hand off to your team in Slack; replies in the thread appear in the widget until either side ends the chat.
- Can visitors talk to a real person?
- Yes, on Scale and Business. The embed chat widget includes a Talk to a human button. That opens a Slack thread for your team—employees reply in Slack, visitors see messages in the widget. End with /end in Slack or End chat on the site. Configure the Slack channel in Dashboard → Settings.
Last updated: Aug 26, 2026 · Machine-readable pricing