Product
Everything Cerell does on your website
This page mirrors the live product—sign up, paste the embed, then work in /dashboard (Intel, Chatbot, Settings). No separate "marketing SKU."
How to identify anonymous B2B website visitors
Identification starts with first-party session tracking and intent scoring, not IP guesses alone. Cerell records behavior across visits, highlights high-intent patterns, and helps teams connect that activity to lead capture and optional enrichment after conversion. This creates a cleaner handoff from marketing traffic to sales follow-up.
Which signals indicate real buying intent?
Reliable intent signals include repeat pricing visits, deep scroll on solution pages, high-value page sequences, and direct chat interactions. Cerell translates those events into practical scoring and Slack alerts, so teams can act on behavior quickly instead of waiting for delayed form-only qualification.
Embed, AI chat & Slack—how it ships
Cerell is not three tools duct-taped together. You install one embed, optionally turn on chat, and connect Slack so marketing and sales see the same intent signals.
One embed for Intel, forms & chat
A single JWT-signed script on your marketing site. No separate tags for tracking, lead capture, and chat—one loader, origin allowlist, and dashboard token.
- First-party visitor ID, page views, scroll depth, clicks, and UTMs
- Optional embeddable lead forms with consent metadata
- Optional AI chat bubble styled to match your site (auto theme capture)
- Secrets and webhooks stay server-side—never in page source
Behavior-aware AI chat on your site
Visitors open a chat widget on your pages. AI replies use live session context—or they click Talk to a human for a live conversation with your team via Slack.
- Chat events stored in Intel next to the same visitor timeline
- Talk to a human hands off to a Slack thread (no agent dashboard)
- Movement context sent with each AI message so answers stay relevant
- Custom welcome, position, launcher icon, and system prompt
Slack alerts & live human chat
Alerts via incoming webhook; live support via Slack threads. When a visitor requests a human, your team replies in-channel—messages sync to the embed widget.
- Hot-lead alerts when visitor intent crosses your threshold (default 80+)
- Live human chat: visitor ↔ Slack thread relay (Scale+)
- Notifications on new lead submissions and completed enrichment
- End conversations with /end in Slack or End chat on the site
Configure chat and Slack in Dashboard → Chatbot and Settings.
Behavior Intel your team actually uses
Cerell Intel answers: who came back, what they read, and how hot they are—not just pageviews. Every visitor gets a stable ID. Sessions, scroll depth, clicks, UTMs, and intent bands roll into Visitors and Site Insights—the same views you use in the product today.
- ✓Individual visitor timelines with session replay-style events
- ✓Daily rollups: exit pages, conversion paths, intent distribution
- ✓Optional AI narratives with monthly LLM budget controls
- ✓Configurable retention and JSON export webhooks
Live signal
47 hot · 12 pricing views · 3 demo requests
Embeds that never leak secrets
Your site loads a JWT-signed script scoped to allowed domains. Lead forms POST to Cerell; B2B enrichment runs server-side when configured. D2C brands capture email and phone for offers—webhook secrets stay in Settings, not view-source.
- ✓One-line embed with consent-aware lead forms
- ✓Correlation IDs across events, leads, and enrichment
- ✓Purchase conversion webhook for Shopify-style stacks
- ✓RBAC for Owner, Admin, Sales, Marketing, Developer, Viewer
Live signal
POST /api/v1/leads → enrich → profile merged
Behavior-aware AI chat (embed widget)
Enable the on-page chat bubble from Dashboard → Chatbot. AI replies use live movement context—pages, scroll, clicks. When someone needs a person, they click Talk to a human; your team answers in a Slack thread and messages appear in the widget.
- ✓Single embed loads the widget; JWT + origin allowlist for security
- ✓Auto UI theme extraction from your site CSS
- ✓Talk to a human — live Slack handoff, no agent inbox to manage
- ✓Chat events in Intel for attribution (AI + human threads)
Live signal
Visitor asked pricing → intent +22
Slack alerts & live human chat
Connect Slack in Settings: incoming webhooks for hot-intent and lead alerts, plus a support channel for live chat. When a visitor clicks Talk to a human, your team replies in the Slack thread—messages relay to the embed until either side ends the conversation.
- ✓Hot-lead alerts (configurable intent threshold)
- ✓Live human chat — reply in thread, visitor sees it on-site
- ✓New lead and enrichment-complete notifications
- ✓End with /end in Slack or End chat on the widget
Live signal
👤 Human chat · reply in thread
Server-side firmographics (B2B optional)
B2B only: connect your enrichment inbound webhook—Cerell forwards each lead with correlation IDs, verifies the callback, and merges company fields back into the visitor record. D2C brands do not need this.
- ✓Inbound webhook with shared secret verification
- ✓Profile merge into visitor records
- ✓Slack notifications on enrichment complete (when configured)
- ✓Prospect audit tool for outbound (dashboard)
Live signal
Acme Corp · acme.com · 120 employees
Frequently asked questions
- How does Cerell Intel work?
- Intel assigns each visitor a stable ID, records sessions, scroll depth, clicks, UTMs, and chat events, then rolls up insights and optional AI summaries in your dashboard.
- Is the embed secure?
- Yes. The embed uses JWT-signed tokens, origin allowlists, and server-side enrichment. Webhook URLs and API secrets stay in tenant settings, not in browser code.
- What triggers Slack notifications?
- Incoming webhooks notify on new leads, completed enrichment, and hot-intent visitors above your threshold. Separately, Talk to a human opens a live Slack thread when a visitor requests an agent—your team's thread replies sync to the embed widget.
- Do I need a live chat dashboard for human handoff?
- No. Cerell routes live conversations through Slack only. Visitors use the on-site widget; employees use the Slack thread. Intel still stores the transcript for attribution.
See it on your site
Run the free audit on the homepage, then install the embed from onboarding.