Cerell is an AI-native growth studio that deploys visitor intent tracking, AI chat, and Slack handoffs for B2B and D2C brands — then owns pipeline outcomes, not just reports.
You are the last one to know who WAS on your site.
We know who IS and what they care about. We engage with them and give you real sales calls — starting today.
Start with a €1999 Revenue Leak Audit — credited toward your first month if you continue.
Let's see how much you are losing.
You are losing every month: €1,200,000
Model based on recovered high-intent visits and sales-ready conversations.
3.2×
avg. pipeline lift
12%
conversion uplift
Days
to see the results
- Series B fintech · /pricingIntent: 92Recommended action: Slack handoff to AE
- EU logistics · /demoIntent: 81Recommended action: CRM alert + outbound draft
- D2C brand · /checkoutIntent: 74Recommended action: Retarget + chat assist
Median across studio engagements in the last 12 months. Pipeline = sales-accepted opportunities. Conversion uplift = lift vs. pre-engagement baseline.
See exactly how we score intent — before you talk to us
CRL-INTENT-01 publishes our anonymous-visitor engine with its real scoring weights and thresholds. Hand it to your engineer or read it yourself.
Works with your stack
- Slack
- HubSpot
- Salesforce
- Google Ads
- Meta
- Zapier
- Google Analytics 4
See it yourself
7 free audits, calculators, and playbooks — the same stack we deploy for clients. Run them on your site before you talk to us.
Who this is for
We work with a small number of teams where AI conversion systems can move revenue in weeks — not vanity dashboards.
A strong fit
- B2B or D2C with meaningful site traffic and a clear ICP
- A sales or growth team that can act on Slack handoffs
- Budget for a retainer and willingness to ship in weeks — pricing scoped on your discovery call
- Leadership that measures pipeline, CAC, or meeting rate — not vanity metrics
Not a fit
- Idea-stage products with little or no site traffic
- Teams that only want software seats to self-manage
- Six-month RFPs with no owner who can approve a pilot
- Anyone looking for a generic chatbot or one-off landing page tweak
If that sounds like you, book a discovery call.
Book a discovery callWhat we deliver
We don't sell software licenses. We embed AI-native systems into your stack and run them until they produce measurable revenue.
Conversion intelligence
Know which companies are on your site, what they care about, and when to reach out.
Before: Sales only learns about buyers after a form fill — high-intent visits go cold.
After: Named accounts and intent scores land in Slack while prospects are still browsing.
Timeline to value: First alerts in week 1 · tuned scoring by week 3
- First-party visitor tracking deployed on your site
- Intent scoring tuned to your ICP and funnel
- Weekly pipeline briefs for sales & marketing
AI chat & human handoff
An on-brand AI agent that qualifies visitors and routes hot leads to your team in Slack.
Before: Generic chatbot floods the team with low-intent conversations.
After: Sales-ready chats hand off to Slack with full session context attached.
Timeline to value: Live chat in week 1 · qualification tuned by week 4
- Chat trained on your product, pricing, and objections
- Behavior-aware responses based on live session context
- Instant handoff to sales when intent spikes
Paid traffic optimization
Stop leaking ad spend. We connect campaign data to on-site behavior and fix the gaps.
Before: Rising ad spend with no clear link between campaigns and on-site conversion.
After: Trusted attribution from click to conversion — waste cut, winners scaled.
Timeline to value: Tracking fixed in week 1 · optimization sprints from week 2
- MarTech stack audit and pixel remediation
- UTM-to-conversion attribution you can trust
- Ongoing optimization sprints on landing pages
Visitor enrichment & outbound
Turn anonymous sessions into named accounts and trigger timely outbound plays.
Before: Anonymous sessions disappear — no account name, no timely follow-up.
After: Firmographics in your CRM with AI-drafted outreach triggered by live behavior.
Timeline to value: Enrichment live in week 2 · outbound playbooks by week 4
- Firmographic enrichment wired to your CRM
- Account-level alerts for high-intent visits
- AI-drafted outreach based on real behavior
How we work
A retainer model built for speed. We ship in weeks, not quarters.
Discover
We audit your site, stack, and funnel. You get a clear map of where revenue is leaking and what to fix first.
Deploy
Our team implements tracking, AI chat, enrichment, and integrations. No engineering lift on your side.
Optimize
We run weekly sprints — tuning intent models, chat flows, and campaigns until metrics move.
Report
Monthly business reviews with pipeline impact, conversion lift, and next-quarter roadmap.
Results, not features
We measure success in revenue outcomes — not logins, seats, or API calls.
Cases are anonymized by industry. Metrics are measured against each client's pre-engagement baseline over the stated timeframe.
What you actually get
Real deliverables from live engagements — not slide decks.
Weekly pipeline brief
cerell · weekly pipeline brief
- Series B fintech · /pricing92Slack handoff to AE
- EU logistics · /demo81CRM alert + outbound draft
- D2C brand · /checkout74Retarget + chat assist
Intent alert
Series B fintech · /pricing
92
Slack handoff to AE — prospect still on page
Tracking audit excerpt
- Meta pixel fires on checkout only — 68% of product views untracked
- No B2B visitor ID on /pricing or /demo — intent gap ~12%
- UTM parameters dropped on 3 of 7 paid landing pages
Chat handoff transcript
Visitor: We need pricing for a 50-seat rollout.
Cerell AI: Happy to help — are you evaluating for a team or enterprise?
System: Intent score 88 · Handoff triggered → #sales-hot in Slack
Common concerns, answered upfront
What if it doesn't work in 90 days?
You pay the base and nothing more on performance. We only bill performance fees on sales-accepted meetings or incremental revenue — baselines are signed before work starts, and after 90 days you're month-to-month.
What do we keep if we leave?
Everything: data, tracking configuration, chat training, intent models, and playbooks. Tool accounts we set up in your name stay with you. Nothing held hostage.
Studio vs self-serve product?
The product is software you run yourself. The studio is done-for-you: we deploy, optimize weekly, and own pipeline outcomes. Most teams start with the €1999 audit to see which fits.
Cerell vs building it yourself
Assembling the same system alone costs more, takes longer, and nobody owns the outcome.
| DIY stack | Traditional agency | Cerell | |
|---|---|---|---|
| Time to live | ~3 months | 6–12 weeks | 14 days (guaranteed) |
| Who runs it | Your team | Their team (reports) | Our team (outcomes) |
| Typical cost | €6,000+/mo tools | Flat retainer | Base + performance |
| You keep it if you leave | Partial | Usually no | Yes — everything |
How to start
Two steps. The first one is small, fixed-price, and leaves you with a plan you own and quintupled investment either way.
Step 0 · free
Not ready to talk? Take the whole build. CRL-INTENT-01 publishes our anonymous-visitor engine with its real scoring weights and thresholds, so you can hand it to your own engineer.
Revenue Leak Audit
€1999Worth €10,000
fixed price · delivered in 7 days
Credited in full against your first month's base if you start a retainer within 30 days.
What you get
- Funnel leak map with your intent gap quantified
- Tracking and attribution gap report
- Named-account sample pulled from your live traffic
- Prioritized 90-day plan that is yours to keep
- Live walkthrough with the team that would run it
Base plus performance retainer
A lower base than a traditional agency, and we earn the rest on results. You choose the metric during the audit and we write it into the agreement.
- B2B: performance fee on sales-accepted meetings — booked, attended, and accepted by your rep in the CRM
- D2C: performance fee on incremental attributed revenue above your trailing 90-day baseline
- Performance fees are capped every month — your ceiling is agreed before you sign
- 90-day initial term, then month-to-month
- If we cannot agree that a meeting or sale is attributable, we do not bill it
What this replaces
Assembling the same system yourself, before anyone runs it:
- Visitor identification tooling€600–1,200/mo
- AI chat platform€300–800/mo
- Enrichment credits€400–900/mo
- Attribution & analytics contractor€2,000+/mo
- Paid ops freelancer€2,500+/mo
- Your team's setup time~3 months
Cerell replaces the stack with a team that owns the outcome instead of handing you six logins. Retainer pricing is scoped during your audit.
Live in 14 days or your first month's base is free
Deployment speed is our job, not yours. If your systems are not live and producing signal within 14 days of getting access, you do not pay the first month's base.
Three new engagements per quarter
We run delivery ourselves, so capacity is real. When a quarter is full the next start date moves — the price does not.
Who you'll work with
We run delivery ourselves — three new engagements per quarter, so you get the people who build the system, not a rotating account manager.
Replies within 4 business hours
A.K. · Delivery lead
Deploys tracking, AI chat, enrichment, and integrations. Your single point of contact from day one.
M.R. · Growth strategist
Runs weekly optimization sprints, monthly reviews, and tunes intent models until metrics move.
From Polish startup to global studio
Cerell was formerly Apptent — a Polish startup recognized with industry awards and coverage in national and trade press. We rebranded to Cerell to serve B2B and D2C teams internationally, not only in Poland.
The growth studio and self-serve platform share the same conversion stack our clients run in production.
Engagement models
Every plan includes deployment, optimization, and reporting. Pricing is scoped on your discovery call — not published here.
Launch
- Model
- Hybrid base plus performance — terms agreed on your call
- Cap
- Monthly cap agreed before you sign
- Term
- 90 days, then month-to-month
For teams ready to deploy AI conversion systems for the first time.
- Stack audit & deployment
- Visitor intelligence + intent scoring
- AI chat with Slack handoff
- Monthly optimization sprints
Scale
- Model
- Hybrid base plus performance — terms agreed on your call
- Cap
- Monthly cap agreed before you sign
- Term
- 90 days, then month-to-month
For brands with paid traffic and a sales team that needs pipeline now.
- Everything in Launch
- Paid traffic ops & attribution
- CRM enrichment & account alerts
- Bi-weekly strategy calls
Enterprise
- Model
- Negotiated per market, always capped
- Cap
- Agreed in contract
- Term
- Custom terms & SLAs
Multi-brand, multi-market, or complex compliance requirements.
- Dedicated growth lead
- Custom integrations & SLAs
- Multi-language AI agents
- Quarterly executive reviews
Free resources before the call
No pitch required — use these to diagnose your funnel or hand to your team.
Intent scoring blueprint
CRL-INTENT-01 — real weights and thresholds you can ship yourself.
Free tools kit
7 audits, calculators, and playbooks from live engagements.
Revenue Leak Audit
€1999 fixed price · delivered in 7 days · credited if you continue.
Questions buyers actually ask
Straight answers before you book time with us.
How is this different from buying your product or hiring another agency?
The product is self-serve software. The studio is done-for-you: we deploy the systems, run weekly optimization, and own pipeline outcomes. Most agencies bill a flat retainer for reports. We take a lower base and earn the rest on sales-accepted meetings or incremental revenue.
How fast until we see something?
Most engagements ship first instrumentation and chat within days, not quarters. Early signals (intent alerts, handoffs) typically appear in the first one to two weeks; revenue metrics compound over the first 6–12 weeks.
Do we need engineering on our side?
No. We implement tracking, chat, enrichment, and integrations. You need a stakeholder who can approve access and a sales or growth owner who will act on Slack handoffs.
What data do you access? Are you GDPR-ready?
We work with first-party site data and the tools you authorize (CRM, Slack, ad platforms). Processing is scoped to conversion systems you approve. Privacy and terms are linked in the footer; we can walk through DPA needs on the call.
What's included in the discovery call?
A 30-minute live funnel review, a rough leak estimate with priority fixes, and a clear yes/no on fit. No hard sell — if we are not the right partner, we say so.
Can we start with one service?
Yes. Launch often starts with conversion intelligence and AI chat. We expand into paid ops or enrichment once the core system is producing signal.
What if it doesn't move the needle in 90 days?
Then we earn far less, by design. The performance half of our fee only bills on sales-accepted meetings or incremental revenue, so a flat quarter costs you the base and nothing more. Baselines are signed before work starts, monthly reviews show what moved, and after the initial 90 days you are month-to-month.
How does the performance fee work — can it spiral?
No. Each plan includes a monthly performance cap agreed in your contract before work starts. Base plus cap is your absolute ceiling for the month, and you know it before you sign.
How do you define a sales-accepted meeting or incremental revenue?
A sales-accepted meeting is booked, attended, and marked accepted by your own rep in your CRM — you hold the record, not us. Incremental revenue is measured against a trailing 90-day baseline we measure and sign with you before work starts. If we cannot agree that a meeting or sale is attributable, we do not bill it.
Is the Revenue Leak Audit fee credited or refundable?
Credited in full against your first month's base if you start a retainer within 30 days. It is not refundable on its own, because the deliverables — leak map, tracking report, named-account sample, and 90-day plan — are yours to keep and act on with or without us.
What happens if we stop — do we keep what you built?
Yes. You keep the data, tracking configuration, chat training, intent models, and playbooks, and any tool accounts we set up in your name stay with you. There is nothing to hold hostage.
What happens on the call
Thirty minutes. Clear next steps. No pitch deck marathon.
Live funnel review
We walk your site and traffic shape together and spot where intent dies.
Leak estimate + priorities
You leave with a rough recovery estimate and the two or three fixes that matter first.
Audit scope and price
If we are a fit, we scope the €1999 Revenue Leak Audit on the spot — seven days, credited if you continue. If we are not, we say so.
Ready to stop guessing and start converting?
Book a 30-minute discovery call, then start with the €1999 Revenue Leak Audit — credited toward your first month. Live in 14 days or the first month's base is free. We take three new engagements per quarter.